New Yahoo! Mobile/Razorfish Study Finds Smartphones Are Most Popular Home Device, and Growing Scapegoat in Many Social Situations

In an always-on, connected world with a surplus of new devices fit for every function, location and context it's no surprise that mobile phones are helping people multi-task and even duck out of awkward situations. A recent Yahoo! Mobile/Razorfish study reveals interesting gender differences in usage and ranks the smartphone as the highest rated device in the home with 75% of votes.

The more than 2,000 U.S. respondents that participated in the study were asked questions on their multi-tasking habits and device preferences, bringing to light some interesting trends and valuable insights.

Mobile phone scapegoat: The study found 52% of consumers use their mobile device to escape awkward situations. Women are more likely to use their phone as an excuse than men.
No need to stop & ask for directions: Overall men (59%) are using their web-enabled mobile devices most frequently for navigational purposes.
Are you ready for some football?: Men were almost twice as likely to say that checking their mobile for sports news causes arguments with their significant other (29%) compared to women (17%).
Smartphone is the new fact checker: 58% of men are ‘fact checking' on their mobile web browser while at a live sporting event, with nearly half (47%) checking out scores of other games and players.
Did you see that?: An overwhelming 90% said that multi-tasking on their smartphone (while watching live TV & commercials) was to communicate with others (via text or phone).
Laptop vs. tablet: Over three quarters (77%) of content searched for on laptop/desktop devices while watching TV is NOT related to the show they are watching. However, over half (57%) of people multi-tasking on tablets are searching for related content.
The more inquisitive female: Young women are the prime demographic to surf the Internet related to what they're watching (65% of women under the age of 35, compared to 47% of men of the same age).
The gender divide: Men are more likely to use their mobile device as a functional, all- in-one tool; whereas women are more likely to use it as an extension of the traditional phone, to update and connect with friends across their social networks on the go.
Mobile shopping is a man's world: Online purchases on smartphones are more popular with men (70% under 35 years) than with women (64% under 35 years).

According to Yahoo! Shopping the top searched mobile phones are:

1. iPhone 4s

2. Samsung Galaxy s2

3. Samsung Galaxy Nexus

4. Motorola Razr

5. Nokia n9

For more information about the Yahoo!/Razorfish study, go to: Forget Mobile - Think Multiscreen

To learn more about Yahoo! Mobile, check out mobile.yahoo.com and ymobileblog.com/blog. Search for "Yahoo!" in the iTunes App Store or Android Market to discover industry-leading apps, such as Livestand, IntoNow, Yahoo! Messenger, MarketDash, Flickr, Sportacular and dozens more. With more than 100 mobile partnerships, you can find your favorite Yahoo! experiences on nearly every mobile device and platform.

Together With Summit Entertainment, Yahoo! Hosts the Official Online Experience for THE TWILIGHT SAGA: BREAKING DAWN — PART 1

Yahoo! to Host Never Before Seen Twilight Saga Content, the Live Broadcast of the Red Carpet Premiere, a Unique Daily Sweepstakes and More

SUNNYVALE, Calif. & LOS ANGELES--(BUSINESS WIRE)-- Yahoo! Inc. (NASDAQ: YHOO), the premier digital media company, and Summit Entertainment announced a comprehensive digital promotional, broadcast and content experience for THE TWILIGHT SAGA: BREAKING DAWN — PART 1.

Yahoo! will help Summit unleash the power of the digital canvas as a storytelling medium with a custom-built experience for THE TWILIGHT SAGA: BREAKING DAWN — PART 1 that will live on Yahoo! Movies, the No.1 movie-focused site with 25 million monthly visitors and across Yahoo!'s leading entertainment sites, with over 80 million monthly users combined*. The site will feature access to insider events — including a live broadcast from the film's premiere — as well as exclusive content and an exciting sweepstakes.

Yahoo!'s campaign for THE TWILIGHT SAGA: BREAKING DAWN — PART 1 includes a week-long promotion on the Yahoo! home page, the biggest destination on the web with more than 100 million unique monthly users*. The home page promotion includes a unique countdown clock running from November 14-17, which will be accompanied by exclusive film content. Promotional activities for THE TWILIGHT SAGA: BREAKING DAWN — PART 1 will also extend across Yahoo! Music, omg! from Yahoo! (29 million monthly U.S. visitors*) and Yahoo! Mail (94 million monthly U.S. visitors*), directing fans to this digital destination for all Twilight Saga-related content.

"With over 180 million users every month and the power to reach most moviegoers in America, Yahoo! is the digital media partner of choice for Hollywood studios. We bring movies to life online with creative and rich online experiences that complement the visual storytelling on the big screen," said Ross Levinsohn, Yahoo! EVP, Americas region. "Only on Yahoo! will you find the never-before seen footage and incredible experiences that Twilight fans crave. We are thrilled to be helping build anticipation for Summit's next installment of THE TWILIGHT SAGA."

Yahoo! Movies will livestream the highly-anticipated red carpet arrivals at the premiere in Los Angeles on Monday, November 14, starting at 5:00 PM PT at http://movies.yahoo.com/twilight. The livestream will also include interviews with key filmmakers and talent — a premium broadcast only otherwise available to event attendees. During the live broadcast, Twilight fans will be encouraged to submit questions for the stars via Facebook. On site at the red carpet premiere at L.A. Live, Yahoo! will provide a co-branded social experience with a "Twi-Fi Lounge," with daily programming and free prizes where fans can meet cast members, mingle, and have a "wedding" photo taken with an "Edward Cullen" standee, and share their photos with their social networks.

As part of a daily "Say ‘I Do' Sweepstakes" giveaway during the first 18 days of November, Yahoo! Movies is giving away a variety of prizes leading up to the premiere including a Volvo S60 R-Design sports sedan — the model driven by Edward Cullen in the movie — along with tickets to the film premiere. More details are available at the Yahoo! Movies Facebook page which will host the sweepstakes (https://www.facebook.com/#!/YahooMovies?sk=app_224290160967469). Both Summit Entertainment and Yahoo! will co-promote the experience via social media and other channels, including promotional ad placements across the Yahoo! network.

The next chapter of THE TWILIGHT SAGA will be released as two separate films with the first of the two - THE TWILIGHT SAGA: BREAKING DAWN — PART 1 - slated to be released in theatres on November 18, 2011 and the second coming to theatres on November 16, 2012. Academy Award® winner Bill Condon directed both films starring Kristen Stewart, Robert Pattinson and Taylor Lautner. In THE TWILIGHT SAGA: BREAKING DAWN — PART 1, Bella (Stewart) and Edward (Pattinson), plus those they love, must deal with the chain of consequences brought on by a marriage and honeymoon, and the tumultuous birth of a child… which brings an unforeseen and shocking development for Jacob Black (Lautner). With more of the romance, passion, intrigue and action that made TWILIGHT, THE TWILIGHT SAGA: NEW MOON and THE TWILIGHT SAGA: ECLIPSE worldwide blockbusters, THE TWILIGHT SAGA: BREAKING DAWN — PART 1, based on Stephenie Meyer's bestselling book series, begins the conclusion of the tale of vampire love, boundless friendship, acceptance, and finding your true self. The project, based on the fourth novel in author Stephenie Meyer's Twilight series, is written by Melissa Rosenberg with Wyck Godfrey, Karen Rosenfelt and Stephenie Meyer producing.

*Source: comScore, September 2011

ABOUT YAHOO!

Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. And Yahoo!'s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the pressroom (pressroom.yahoo.com) or the company's blog, Yodel Anecdotal (yodel.yahoo.com).

Yahoo! is the trademark and/or registered trademark of Yahoo! Inc.

All other names are trademarks and/or registered trademarks of their respective owners.

ABOUT SUMMIT ENTERTAINMENT, LLC Summit Entertainment, LLC is a worldwide theatrical motion picture development, financing, production and distribution studio. The studio handles all aspects of marketing and distribution for its own internally developed motion pictures as well as acquired pictures. Summit Entertainment, LLC also represents international sales for both its own slate and third party product. Summit Entertainment, LLC releases on average 10 to 12 films annually.

Yahoo!, Microsoft and AOL Announce Display Advertising Agreements

Partnership to benefit advertisers, agencies and publishers, provide more efficient access to premium online ad inventory.

Yahoo! (NASDAQ:YHOO), Microsoft Corp. (NASDAQ: MSFT) and AOL (NYSE: AOL) announced agreements that should dramatically improve the process of buying and selling premium online display inventory. The agreements will allow ad networks operated by Yahoo!, Microsoft and AOL to offer each other's premium nonreserved online display inventory to their respective advertising customers.

(Logo: http://photos.prnewswire.com/prnh/20000822/MSFTLOGO)

While agencies and advertisers can continue to choose to partner across Yahoo! Network Plus, AOL's Advertising.com and the Microsoft Media Network (each of which is differentiated by its capabilities around data, optimization, packaging and inventory), this partnership will also offer the efficiency of buying premium display inventory at scale to reach customers and audiences. Simultaneously, the partnership should enhance the demand for and value of each party's display advertising offerings as well as provide better yield for both participating publishers and advertisers.

"We're thrilled to partner with Microsoft and AOL and bring to market what we believe will be a more efficient, effective and more effortless way to access true premium inventory and formats," said Ross Levinsohn, Yahoo! executive vice president Americas. "There has a been a significant shift in how inventory is bought and sold, and we're now 100 percent focused on controlling our own destiny, working directly with marketers and agencies and driving better returns for our advertising partners."

"Enhancing choice and scale in today's display advertising market is 'a rising tide that lifts all boats'," said Rik van der Kooi, corporate vice president of the Microsoft Advertising Business Group. "This partnership will create an opportunity where advertisers and publishers alike can benefit from easier access to — and demand for — high-quality inventory. The fact that we're joining together to offer this kind of access to quality — yet each with our own differentiated ad offerings — is something that will benefit the market as a whole."

"We are excited to be part of this partnership," said Ned Brody, chief revenue officer, AOL. "Today's announcement sets in motion the opportunity for advertisers to achieve scaled solutions across premium publishers. This should reduce friction in the marketplace, which will benefit both advertisers and publishers. And this partnership will take our existing Advertising.com partnerships with both Microsoft and Yahoo! to a new level."

By integrating one another's real-time bidding (RTB) technologies to facilitate the availability of nonreserved inventory by early 2012, Yahoo!, Microsoft and AOL expect to have the opportunity to access each other's nonreserved inventory to achieve the benefits of scale and efficiency. The Microsoft Advertising Exchange and Yahoo's! Right Media Exchange will initially serve as the two marketplaces from which the partners can procure this inventory for resale to advertisers and agencies. AOL may, at its discretion, opt to use its own exchange technology solution subsequent to the launch of the partnership.

Under the terms of the nonexclusive agreements, each company will continue to make its own decisions, differentiate its offerings and set its own controls for how it operates any exchanges, ad networks or other aspects of its display businesses. They will actively compete with each other for both advertiser spend and publisher partners based on their own unique product differentiators.

Effective in the United States, the partnership is based on the premise of audience-based selling across a large number of sites and is not expected to affect direct sales made by each partner's respective internal teams. In addition to the United States, Yahoo! and AOL will have an agreement that extends to Canada. Microsoft's Canada business is not participating directly in the agreement.

About Yahoo!

Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. And Yahoo!'s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the pressroom (pressroom.yahoo.com).

Yahoo! and Yahoo! News are the trademarks and/or registered trademark of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owner.

About AOL

Having helped millions of Americans to get online, AOL Inc. (NYSE: AOL) is on a mission to inform, entertain and connect the world. The home of a growing collection of premium online and mobile brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with this audience through effective and engaging digital online advertising solutions.

About Microsoft:

Founded in 1975, Microsoft (Nasdaq: MSFT) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

This press release (including without limitation the quotations from management) contains forward-looking statements that involve risks and uncertainties concerning Yahoo!'s strategic and operational plans, as well as its expectations regarding the results of the partnership. Actual results and benefits of the agreements may differ materially from management expectations and those described in this press release. The potential risks and uncertainties include, among others, the possibility that the expected benefits of the transactions contemplated by the agreements do not materialize as expected or at all (including without limitation as a result of actions taken by United States or foreign regulatory agencies), the possibility that publishers, advertisers or agencies may not respond as favorably to the partnership as expected; the possibility that expectations regarding the impact on advertising revenue and direct sales might prove incorrect; and the possibility that the anticipated benefits to Yahoo! and publishers and advertisers might not be realized. More information about potential factors that could affect Yahoo!'s business and financial results is included under the captions, "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations," in Yahoo!'s Annual Report on Form 10-K for the year ended December 31, 2010, as amended, and Quarterly Report on Form 10-Q for the quarter ended June 30, 2011, which are on file with the SEC and available at the SEC's website at www.sec.gov. Additional information will also be set forth in those sections in Yahoo!'s Quarterly Report on Form 10-Q for the quarter ended September 30, 2011, which will be filed with the SEC in the fourth quarter of 2011.

Yahoo! Redefines 2012 Elections Coverage; Launches Conversation with 150 Million-Plus Eligible Voters About the Challenges and Opportunities Facing ou

Kicks off with "Newsmakers" interviews today with Republican presidential candidates on Yahoo! and ABCNews.com

Announces open casting call for "Remake America" original video series

Yahoo! (NASDAQ: YHOO) the premier digital media company - launched the first stage of an ambitious yearlong program for the 2012 elections, engaging millions of citizens in conversation about the political and economic issues facing the nation. Yahoo! reaches nearly 90 percent of the nation's online voting age adults each month1 - more than any other media company — and Yahoo! users will ultimately determine the outcome of the U.S. elections.

With that honor and responsibility, Yahoo! is putting citizens at the forefront of elections coverage by following the personal stories of real Americans throughout the year as the campaign unfolds. Not only will Yahoo! cover each election issue nationally and locally, but the company will uniquely program elections coverage to specific audiences, leveraging its unmatched reach across diverse groups of Americas — millennials, parents, seniors, mothers and other key demographics - to create discussions about the issues that matter most to each group. Yahoo! will enable citizens to propose solutions to the challenges and opportunities facing our nation and share them directly with candidates online and at live events.

"In this time of enormous economic and global challenge, the Yahoo! audience will determine the next president of the United States. We're building Yahoo! News to be the source for political coverage, harnessing the voices, opinions and proposed solutions of Americans from across the country to deliver content and reporting focused on the issues and decisions that voters and their families must deal with daily," said Ross Levinsohn, executive vice president of Americas at Yahoo!. "This will be the most important election for millions of Americans in years, and with 90% of the online electorate visiting Yahoo each month, we embraced the opportunity to play a role in helping Americans choose their leaders, understand the issues, and propose solutions."

Beginning with exclusive ABC News and Yahoo! News "Newsmaker" interviews with Republican candidates today, on the eve of the Michigan debate, Yahoo!'s 2012 elections program includes:

"Remake America" — An original TV-quality web show following the real-life experiences of eight American families dealing with economic issues facing the country. Over the coming weeks, Yahoo! will introduce these families and scores like them while exploring the issues at the center of the national debate through their eyes. The series will debut in early 2012 following an open, national casting call unveiled today. http://news.yahoo.com/remake-america
Increased social interaction — By leveraging the new Yahoo! News friends' activity feature and other social elements, Yahoo! will infuse social and personalized experiences across premium news and elections content, creating a platform for a national dialogue among citizens with similar interests and concerns, for example mothers talking to other mothers, young voters talking with other young voters, etc.
Original reporting and expert analysis — Under the leadership of Washington Bureau Chief David Chalian, Yahoo! will draw on its established team of political writers, including Holly Bailey, Chris Suellentrop, Chris Lehmann, Chris Moody, Rachel Rose Hartman and others. Additionally, notable writers from across the political spectrum will provide insight and commentary on the issues and potential solutions Americans are discussing.
Joint political news coverage with ABC News — A new, deep integration with ABC News, our premier news provider, on daily campaign coverage, news-making interviews, original video production and expert analysis of the issues.
"The Signal" — Yahoo! previewed an up-to-the minute blog devoted to elections presenting efficient, real-time predictions and opinion from top experts in predictive analysis. Created by scientists from Yahoo! Labs, The Signal leverages Yahoo!'s planet-scale cloud technology and research resources to run prediction models using live data, capturing the national mood and predicting everything including who the front-runner is for the Republican Party, the likelihood that Obama will win the presidential re-election, and how other political news and economic and financial indicators might impact the elections. A more robust site and dynamic content will launch throughout the winter and spring at http://news.yahoo.com/blogs/signal.

"REMAKE AMERICA" WEB SHOW PUTS A NATION'S CONCERNS IN A HUMAN CONTEXT

Building on Yahoo!'s TV-quality web shows and existing industry-leading video programming, Yahoo! will introduce "Remake America" in January 2012. The video series will capture some of the nation's major challenges by following the experiences of eight families who are striving to achieve the American Dream while dealing with issues from joblessness to foreclosure to worries about lack of health care. The entire Yahoo! community will be able to engage in a family-to-family, neighbor-to-neighbor dialogue around solutions to the fundamental issues behind the personal and political decisions families need to determine in the year ahead.

Beginning today, Yahoo! is holding an open casting call for families who want to share their experiences. For more information, visit: news.yahoo.com/remake-america

INCREASED ORIGINAL REPORTING & BALANCED PERSPECTIVES

Yahoo! News is doubling down on delivering premium original content and reporting, expanding its robust team of journalists. David Chalian, previously political editor at "PBS Newshour" and former ABC News' political director, joined Yahoo! as Washington D.C. bureau chief. In addition to the partnership with ABC News, Chalian and his team are expanding Yahoo!'s original coverage with a focus on delivering stories that bypass the daily press releases to focus on where the candidates actually stand on the critical issues of interest to citizens everywhere.

Additionally, journalists and opinion-leaders from established and emerging news outlets and institutions such as The Atlantic, The Blaze, FactCheck.org, Forbes, National Constitution Center, National Journal, Our Time, Reuters, The Week, and others will contribute their insights and viewpoints on the issues shaping the campaigns. Yahoo!'s newspaper partners from across the nation, including the Tampa Tribune, will provide unique, local coverage of the conventions and the campaigns. The Yahoo! Contributor Network will also provide voters with an opportunity to offer their perspectives and share their on-the-ground reporting with Yahoo! readers.

JOINT PROGRAMMING WITH ABC NEWS

As part of the premier news and information alliance announced last month, Yahoo! News will join ABC News in their bureau in Washington D.C. and will work closely together on 2012 elections coverage.

Today, on the "Newsmakers" original online video program, ABC News anchors and correspondents will interview the Republican presidential candidates live from the campaign trail. The interviews will be live-streamed throughout the day on Yahoo.com and ABCNews.com, and portions of the interviews will also air through ABC News broadcasts and radio, including "World News with Diane Sawyer," "Good Morning America," "Nightline," "This Week with Christiane Amanpour," and ABC News Radio. Before the interviews, ABC News and Yahoo! solicited questions from consumers leading up to the event so that their voices, questions and concerns about key issues could be heard and answered by the candidates.

Yahoo! and ABC News will also collaborate on an original daily politics video program featuring the unmatched talent of the ABC News political team, including George Stephanopoulos, Jonathan Karl, Jake Tapper, John Berman, Amy Walter and others. It will launch with the key primary season.

"THE SIGNAL"— LEVERAGING WORLD RENOWNED PREDICTIONS MODELING TECHNOLOGY

Moving beyond traditional opinion polling, The Signal will capture the national mood and project what is likely to happen as the campaign unfolds, providing up-to-the minute predictions, sentiment, games, and commentary. The blog focuses on presenting efficient, real-time predictions and sentiment analysis from top experts in predictive modeling, providing an invaluable resource with which to follow and track the elections.

A beta version of the blog debuted today, and a more robust site and dynamic content will come online throughout the winter and spring. Authored by Yahoo! Labs' scientists David Rothschild and David Pennock, as well as other academics and assorted experts on predictions and data, The Signal blog will be accompanied by more sophisticated data visualizations in December and experimental games and polling will provide an interactive element in the coming months.

About Yahoo!

Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. And Yahoo!'s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the pressroom (pressroom.yahoo.com) or the company's blog, Yodel Anecdotal (yodel.yahoo.com).

ONLY ON YAHOO! SHINE: Michelle Obama and Dr. Jill Biden Share Details of the Bidens' Daughter's Upcoming Wedding and Secret Holiday Traditions at the

White House

Dr. Jill Biden Tells Yahoo! Her Daughter Will Not Have a White House Wedding

First Lady Michelle Obama and Dr. Biden Share Their Families' Secret Holiday Traditions Exclusively with Yahoo! Shine

DOWNLOAD FOOTAGE HERE: http://bit.ly/tYNNuz

In an exclusive interview with Yahoo! Shine (http://shine.yahoo.com), the leading women's lifestyle website with more than 30 million visitors per month, First Lady Michelle Obama and Dr. Jill Biden reveal family secrets -- The First and Second Lady share their families' secret holiday traditions including the Obamas' grab bag full of funny presents and how Vice President Biden goes downstairs on Christmas Day first to ensure Santa has left presents. Yahoo! solicited questions for the interview from Yahoo! users and among the nearly 5,000 responses was the question about family traditions at the White House.

Separately, Dr. Jill Biden reveals that her daughter will be getting married in the Bidens' home state of Delaware, rather than at the White House. Ashley Biden, 30, and Dr. Howard Krein announced their engagement on Monday, Oct. 31. There has been wide speculation and hopes that the wedding would take place in the white house, but Biden has just confirmed otherwise, first on Yahoo! Shine.

Yahoo! Shine's senior editor Lylah Alphonse conducted the interview, which was focused on Veteran's Day and the Joining Forces initiative to support military families. Clips pertaining to the initiative, including how Michelle Obama would react if her daughters wanted to enlist, will be available on Yahoo.com on Friday November 11, 2011.

Link to Dr. Jill Biden discussing her daughter's wedding:
http://shine.yahoo.com/event/veteransday/exclusive-ashley-biden-to-wed-in-delaware-dr-jill-biden-tells-yahoo-shine-2615373/

Link to Michelle Obama's and Dr. Jill Biden's secret holiday traditions:
http://shine.yahoo.com/channel/none/exclusive-michelle-obama-and-jill-biden-share-their-families-secret-holiday-traditions-2615418/

**BROADCAST QUALITY FOOTAGE AVAILABLE BY REQUEST. PLEASE CONTACT BECKYA@YAHOO-INC.COM or 212-381-6909**

**All reposts/rebroadcasts of the article, video and information must credit Yahoo! or Yahoo! Shine**

About Yahoo!

Yahoo! is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. That's how we deliver your world, your way. And Yahoo!'s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. For more information, visit the pressroom (pressroom.yahoo.com) or the company's blog, Yodel Anecdotal (yodel.yahoo.com).

Yahoo! en Español and Ram Truck Launch ‘La Banda Ram' — First Online Mexican Regional Music Channel

New music website offers Latinos exclusive programming with a mix of music, blogs and video content

MIAMI & AUBURN HILLS, Mich.--(BUSINESS WIRE)-- Yahoo! en Español, the premier digital media company, and the Ram Truck brand announced the launch of La Banda Ram, the first dedicated Mexican regional music channel. Accessed from on Yahoo! en Español's omg! site, La Banda Ram offers fans exclusive programming, music news, and lifestyle-relevant Ram Truck brand integration. The site debuts today and can be found at: es-us.omg.yahoo.com/la-banda-ram/

Focused on engaging the U.S. Latino audience with premium content, La Banda Ram connects consumers to an entertaining mix of music, blogs, exclusive photo content, originally produced video programming, and the latest news and updates from established and up-and-coming artists of the Norteño, Banda, Duranguense and Grupero regional music genres.

"La Banda Ram provides an excellent opportunity for our brand to emotionally connect with our Latino consumers in a culturally relevant manner," said Fred Diaz, president and CEO of Ram Truck Brand and Chrysler de Mexico, Chrysler Group LLC. "Music is a universal bond and Ram is proud to team with Yahoo! and be part of the first music channel dedicated solely to the increasingly popular Mexican regional music genre."

"La Banda Ram is a great example of how only Yahoo! can create a unique and compelling content solution to engage a diverse, multi-cultural audience, all in line with Ram's brand needs and advertising positioning to Latinos," said Armando Rodriguez, vice president and managing director, Yahoo! Latin America and U.S. Hispanic. "Every month, more than 75% of the U.S. Latino population turns to Yahoo!1; this reach combined with our investment in premium content and our ability to deliver truly personalized experiences makes Yahoo! the premier digital media company for the Latino audience."

La Banda Ram is the newest extension of the Ram Truck brand's most comprehensive Hispanic advertising campaign to date, "A Todo, Con Todo", which launched in early October. A Todo, Con Todo, "to everything, with everything," focuses on the important values of hard work, dedication, and commitment to family and community, and captures the consumer mindset and true essence of Ram. Ram will harness the Yahoo! en Español website to define and communicate the Ram brand lifestyle as well as deliver information and messages about its products through a seamless integration into programming that is of interest to Latino music fans.

This launch builds on the successful Ram and Yahoo! collaboration for "Ram Country on Yahoo! Music," now in its second year. La Banda Ram creates an association between the Ram Truck brand and Mexican regional music in the hearts and minds of Latino consumers, just as Ram Country does with country music fans.

The Ram brand's A Todo, Con Todo Latino advertising campaign includes television, radio, print, newspaper, and digital media, and features bi-lingual Ram Truck owners providing real-life testimonials. The campaign, running in the 15 top Latino markets was produced in both Spanish and English.

About Yahoo!

Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. And Yahoo!'s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the pressroom (pressroom.yahoo.com) or the company's blog, Yodel Anecdotal (yodel.yahoo.com).

Yahoo! is the trademark and/or registered trademark of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.

About Ram Truck Brand

The Ram Truck brand continues to establish its own identity and clearly define its customer since its launch as a standalone vehicle brand. Creating a distinct brand for Ram trucks has allowed the brand to concentrate on how core customers use their trucks and what new features they'd like to see. Whether focusing on a family that uses its half-ton truck day in and day out, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles every day, Ram has the truck market covered.

The 2011 Ram 1500 was named a Consumers Digest Best Buy and AUTOMOBILE Magazine All-Star. Ram 1500's smooth-riding suspension and 20 mpg, 390 horsepower HEMI® V-8 are just two of the reasons it beat the competition. Ram 1500 also was named the Truck of Texas by the Texas Auto Writers Association in 2011.

The Ram Truck brand has the most innovative lineup of full-size trucks on the market. Ram Truck has emerged as a full-size truck leader by investing substantially in new products, infusing them with great looks, refined interiors, durable engines and features that further enhance their capabilities. Ram trucks now boast these segment exclusives:

Coil-spring rear suspension on Ram 1500 for best-in-class ride and handling
Available RamBox lockable and lighted bedside storage
In-floor storage on all Ram Crew Cabs
The largest cab in the market — Ram HD Mega Cab
Standard six-speed manual transmission on all diesel models
Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package

1 Comscore, September 2011

Yahoo! Statement

SUNNYVALE, Calif.--(BUSINESS WIRE)-- Yahoo!, Inc. (NASDAQ: YHOO) today issued the following statement:

"Yahoo's Board of Directors' objective is, and always has been, to serve the best interests of all the company's shareholders. The Board's comprehensive strategic review is being properly managed for the benefit of all shareholders and is guided by outside counsel for the independent directors and investment bankers retained separately by the Board. The Board of Directors (eight independents and Mr. Yang) controls the strategic review process and has directed its Transactions and Strategic Planning Committee (comprised of four independent directors) to manage the process day-to-day and report regularly to the Board.

"News reports based on rumor and speculation are just that. The Board's comprehensive strategic review process is still underway, with a wide range of options under active consideration. We can assure all Yahoo shareholders that whatever the outcome of the strategic review process may be, it will serve the best interests of all the company's shareholders.

"Mr. Yang is one of 9 directors with the exact same fiduciary duties and motivation as all of his fellow directors -- to serve the best interests of all the company's shareholders. The Board and the Transactions and Strategic Planning Committee initiate, direct, and oversee any work Mr. Yang undertakes in relation to the strategic review process."

About Yahoo!

Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. And Yahoo!'s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the pressroom (pressroom.yahoo.com) or the company's blog, Yodel Anecdotal (yodel.yahoo.com). Yahoo! is the trademark and/or registered trademark of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.

Yahoo! Launches Livestand, a Personalized Living Magazine for iPad

Content from more than 100 publications comes to life in a new, visually stunning experience

Yahoo! Inc. (NASDAQ: YHOO), the premier digital media company, announced the availability of Livestand from Yahoo! ― a personalized living magazine designed first for iPad — available exclusively on the App Store at launch. Livestand weaves together content from leading third-party publishers and Yahoo!'s global media network to create a visually stunning and deeply personalized digital experience tailored to people's interests and passions. Livestand is built on Yahoo!'s new Cocktails platform, which powers rapid development and distribution of experiences globally.

"Tablets are profoundly changing how we interact with media and Livestand captures that shift in a deeply personal and imaginative new experience," said Blake Irving, EVP and chief product officer at Yahoo!, from a press event at the company's Sunnyvale headquarters. "No one does personalization better than Yahoo!. The technology behind Livestand, combined with its stunning design and fantastic variety of content, redefines what digital media can be."

Livestand leverages years of Yahoo! innovations, including the C.O.R.E. (content optimization relevance engine) personalization platform, YUI3 JavaScript library, Yahoo! Query Language (YQL), and Hadoop. Built with HTML5, CSS3, and JavaScript, Livestand was also created in tandem with Yahoo!'s new Cocktails platform: Yahoo!'s Mojito, which automatically packages apps for multiple device formats, and Yahoo! Manhattan, which leverages the Yahoo! Cloud to distribute apps and content globally in minutes.

Features of Livestand from Yahoo! include:

Deep Personalization

My Library: A living, personal collection of publications and topics.
Personal Mix: A personalized magazine that is customized by tagging topics and articles.
Yahoo! Today: A new Yahoo! publication, exclusive to Livestand, that captures personalized daily essentials like weather, stocks, entertainment news, sports, and TV listings.
News for You: A personalized set of headlines continuously updated 24/7.
Content Guide: An ever-expanding directory of all the content in Livestand organized by topic for easy discovery and browsing.

Visually Rich Design

Intuitive navigation: All content in Livestand is easy to find, plays within the app, and is easy to share via email or Facebook.
New design formats: With features such as News in Pictures and Sports in Pictures, Livestand presents timely stories and headlines in new, visually compelling ways.
Optimized for tablets: Whether it's presenting the latest recipes, timely tweets, breaking news, or blog posts, the layout on Livestand is optimized to look its best on iPad.

Premium Content All in One Place

Leading third-party publishers: At launch, Livestand includes more than 100 popular titles and topics, including content from publishers such as ABC News, Bonnier (Parenting), Forbes, and Source Interlink Media (Bike, Powder, Surfer) — with more added weekly.
Flagship Yahoo! content: At Launch, Livestand features content from major Yahoo! sites such as News, Finance, Sports, and omg!.
Diverse topics: Livestand organizes content according to easy to navigate topics, such as Arts and Culture, Business and Finance, Sports, and Technology.

Unmatched Creative Canvas for Advertising

Living Ads from Yahoo!: A first-of-its-kind immersive, interactive, and adaptable digital ad that uses video to increase engagement and take full advantage of the tactile and motion-sensing capabilities of tablets.
Rich media ads: Graphically rich display ads that use HTML5, CSS3, and JavaScript, and feature animation, interaction, and analytics to bring more compelling ads to mobile devices.
Image ads: Simple and elegant, this magazine-style ad enables brand creative to be used on tablet devices to engage target audiences.

Toyota and DreamWorks Pictures, Yahoo!'s official Livestand advertising partners at launch, debuted new campaigns today:

Toyota will be running a Living Ad execution along with a Rich Media unit to promote the new Prius v launching in November. The Prius v Living Ad enables Toyota to bring the Prius to life for consumers in a way never before seen on a tablet device.
DreamWorks Pictures debuts a highly interactive rich media campaign on Livestand promoting their upcoming holiday film: "War Horse" set for release on December 25th, 2011.

Pricing and Availability

Livestand from Yahoo! is available for free from the App Store on iPad or at www.itunes.com (http://www.itunes.com/appstore). Now available in the United States, Livestand will expand to additional platforms and international markets throughout 2012.

For more information about Livestand from Yahoo!, visit http://livestand.com and our company blog, Yodel Anecdotal, at http://yodel.yahoo.com. You can also follow Livestand updates and news on Twitter (@Yahoolivestand) and on Facebook (http://www.facebook.com/livestandfromyahoo).

About Yahoo!

Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. And Yahoo!'s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the pressroom (pressroom.yahoo.com) or the company's blog, Yodel Anecdotal (yodel.yahoo.com).

Shine From Yahoo!'s 'Get It Guide' Reveals What Women Really Want

Yahoo! Identifies the Must-Have Products Based on What Real Women Are Talking About and Searching for Online

"Most Popular Celebrity Fragrances" First Category in Guide in Time for Holiday Gift Giving

Shine from Yahoo!, the leading website for women's lifestyle content with 30 million users per month (http://shine.yahoo.com), unveils the Get It Guide, the online destination for the must-have products that everyday women are searching for and talking about. The Get It Guide offers insights from real women into the latest products and trends allowing consumers to make more informed purchasing decisions. Taking an in-depth look at the most searched-for consumer products, the guide allows a team of Gurus to review, discuss, and share their thoughts on the products, and invites Shine readers to vote for their favorites. Each guide will focus on one product category. The first edition of the guide highlights the most popular celebrity fragrances. Published every few weeks, the Get It Guide delivers on Yahoo!'s commitment to premium content by bringing editorial and insights together in a smart, unique way.

The Shine editorial team has selected a group of popular bloggers to serve as the Get It Guide Gurus. Representing women in neighborhoods across the nation, the Gurus will explore and review a variety of products within categories, such as toys, beauty, and fashion. Readers will have the opportunity to comment on Guru blog posts and vote on their favorite must-have items. By using the power of Yahoo!'s Search tool, a team of Yahoo!'s editorial experts, and Shine's vast community of women to curate the searches, the Get It Guide provides personal recommendations and reviews to help women select the best items.

"We're launching the Get It Guide to be a one-stop shop for women, where they'll find real-life advice and insights about the products they're searching for most—from the most popular jeans styles to the best toys for the holidays," said Jennifer Romolini, editor-in-chief of Shine from Yahoo!. "Consumers are regularly inundated with product information from magazines whose outlook often feels removed from everyday life. With the Get It Guide, readers will become savvy shoppers by following real women testing products people are already looking to buy."

The First Get It Guide Category

The multibillion-dollar fragrance industry announces new products regularly. Because consumers have so many scents to choose from and because fragrances are among the most searched-for holiday gifts each year, the first Get It Guide topic shines the spotlight on celebrity fragrances. The Get It Guide Gurus reviewed the top four in the below list and chose Jennifer Aniston's fragrance as their favorite.

According to the Shine Get It Guide* the top celebrity fragrances are:

Jennifer Aniston (Jennifer Aniston) — reviewed by the Get It Guide Gurus
Heat (Beyoncé) — reviewed by the Get It Guide Gurus
Someday (Justin Bieber) — reviewed by the Get It Guide Gurus
Cosmic Radiance (Britney Spears) — reviewed by the Get It Guide Gurus
Wonderstruck (Taylor Swift)
Gloria Vanderbilt perfume
Lovestruck (Vera Wang)
Paris Hilton (Paris Hilton)
Sarah Jessica Parker perfume
Mariah Carey perfume

*This list is created based on Yahoo! Search data and Guru feedback

Check out Shine from Yahoo!'s Get It Guide to find out which celebrity fragrance you must get this fall.

About the Get It Guide by Shine from Yahoo

The Get It Guide is Shine from Yahoo!'s ultimate one-stop destination for the must-have products that women are talking about and searching for online. Check it regularly for new topics and reviews, and be sure to cast your vote for your favorite items!

About Yahoo!

Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. That's how we deliver your world, your way. And Yahoo!'s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. For more information, visit the pressroom (pressroom.yahoo.com) or the company's blog, Yodel Anecdotal (yodel.yahoo.com).

One Yahoo!, Many Screens: Yahoo! Debuts New Products for Mobile, Tablet, and PC

Beautifully designed, personalized products give people new ways to discover, engage, and share digital experiences

Yahoo! Inc. (NASDAQ: YHOO), the premier digital media company, launched several new mobile, tablet, and PC experiences that empower its 700 million monthly visitors to seamlessly discover, engage, and share the media and content that's most important to them. From a new tablet app that tailors news, sports, and entertainment publications, to new ways of connecting with friends while watching TV, Yahoo! is delivering products that enable people to have more deeply personal digital experiences.

"Hundreds of millions of people rely on Yahoo! every day, yet no two users are alike," said Blake Irving, EVP and chief product officer at Yahoo!, from a press event at the company's Sunnyvale headquarters. "Today's product launches reaffirm our commitment to personalize experiences across devices. By building these products on top of our powerful platforms with beautiful interactive design, we are getting closer to a truly 'personal Web' for every Yahoo! customer."

The products introduced today bring together years of Yahoo!'s scientific research, technical innovations, and cutting-edge platforms with compelling new design formats:

Livestand from Yahoo! (for iPad): A personalized living magazine, Livestand weaves together content from leading third-party publishers and Yahoo!'s global media network to create a visually stunning and deeply personalized digital experience tailored to each people's interests and passions. Additional details are available in today's accompanying Livestand press release. Available in the United States as a free download from the App Store on iPad or at www.itunes.com/appstore.
C.O.R.E. + Cocktails Platforms: Livestand builds upon years of Yahoo! innovations, including the C.O.R.E. (content optimization relevance engine) personalization technology and Yahoo!'s new Cocktails platform: Yahoo!'s Mojito, which automatically packages apps for multiple device formats, and Yahoo! Manhattan, which leverages the Yahoo! Cloud to distribute apps and content globally in minutes.
IntoNow from Yahoo! (for iPad): IntoNow, the app that makes watching TV more engaging, social, and fun with the touch of a button, is now available for iPad users. IntoNow identifies what people are watching, whether live or recorded; shows related content and personalized recommendations; and enables discussions with friends. IntoNow from Yahoo! is available in the United States for free download from the App Store on iPad or at www.itunes.com/appstore
Yahoo! Weather (for Android): Yahoo! brings weather to life with beautiful photos that correspond to location, time of day, and current weather conditions. Photos are powered by the Flickr community, with a crowdsourcing effort launching at http://flickr.com/projectweather to create a global weather image library. Available as a free download in the Android Market in 35 languages and 63 countries.
Yahoo! Mail (for iPad): Yahoo! Mail offers people a rich, vivid entry point on tablet web browsers for viewing unread emails from their contacts as well as personalized news, local weather, and Trending Now videos. Available in the United States at http://mail.yahoo.com on iPad devices.
New Social Features on Yahoo!: Three new social features expand upon Yahoo! News activity and encourage social discovery and navigation of content through the lens of people's friends. Conversations enable people to have small group conversations within Yahoo! News. Notifications will inform people of activity on Yahoo! that interests them. The Social Sentiment Slider is a news-driven social opinion poll that connects brands to the conversations that matter to people. The Social Sentiment Slider is available in the United States on Yahoo! News now. Conversations and Notifications will be available in the coming weeks.

For more information about Yahoo!'s new products and features, visit our company blog, Yodel Anecdotal, at yodel.yahoo.com.

Yahoo! to Acquire interclick

Acquisition Extends Yahoo!'s Audience Targeting Capabilities and Premium Content Supply

Yahoo! Inc. (NASDAQ:YHOO), the premier digital media company, and interclick, inc. (NASDAQ:ICLK) announced a definitive agreement for Yahoo! to acquire interclick. interclick's proprietary advertising and technology solutions enable it to dramatically improve data targeted solutions and optimized returns for advertisers across a variety of pooled premium supply sources. interclick has built the industry's leading data valuation platform optimized to work with large data volumes across multiple providers and marketplaces. With interclick, Yahoo! will acquire unique data targeting capabilities, optimization technologies and new premium supply, as well as a team experienced in selling audiences across disparate sources of pooled supply.

"This investment underscores our focus on enhancing the performance of both our guaranteed and non-guaranteed display business across Yahoo and our partner sites and, combined with Yahoo!'s reach and advertising leadership, will deliver a powerful solution for marketers," said Ross Levinsohn, EVP, Americas region. "interclick's innovative platform will allow Yahoo! to expand its targeting and data capabilities to deliver campaigns with stronger performance metrics."

interclick helps marketers navigate the complex data online ecosystem with tools such as Open Segment Manager (OSM) and its Genome Platform. These solutions were built to address the fundamental challenges of audience targeting by enabling a more holistic understanding of consumers through its deep integrations with leading data providers.

"Having worked closely with Yahoo! for the past few years, we have a deep appreciation of the quality of the inventory that Yahoo! brings to market. The combination of Yahoo!'s premium data and inventory with our platforms will create tremendous value for clients," said Michael Katz, founder and CEO of interclick. "I would personally like to thank our team, our clients and our Board who helped to make interclick the success it has become."

"We believe that this is a great outcome for our shareholders," said Michael Brauser, interclick Co-Chairman of the Board. "Michael Katz and his team have done a tremendous job over the past few years and I'm proud to have helped make this outcome a reality."

Tender Offer

Under the terms of the agreement, Yahoo! will commence an all cash tender offer for all outstanding shares of common stock of interclick at $9.00 per share. The transaction has an estimated total equity value of approximately $270 million.

The transaction was unanimously approved by the interclick Board of Directors and all interclick directors and executive officers have entered into agreements with Yahoo! to support the transaction and to tender their shares in the offer.

The companies expect the tender offer to close by early 2012. The closing of the tender offer is subject to customary terms and conditions, including the tender of a number of shares which is at least a majority of the total number of outstanding interclick common shares (determined on a fully diluted basis), the expiration or termination of the waiting period under the Hart-Scott-Rodino Antitrust Improvements Act and other conditions set forth in the agreement. The agreement also provides for a merger to be completed following the tender offer which would result in all shares not tendered being converted into the right to receive $9.00 in cash.

GCA Savvian Advisors, LLC acted as the lead financial advisor to interclick in connection with the transaction.

About interclick

interclick, inc. (Nasdaq:ICLK), headquartered in New York, was founded in 2006 and became a NASDAQ-listed company in 2009. Powered by OSM, interclick offers proprietary data-valuation capabilities combining analytical expertise and media fulfillment to help marketers navigate the complex data ecosystem to drive successful online display and video campaigns. OSM is a powerful solution which aggregates and organizes billions of data points from 3rd party providers - delivering actionable consumer insights, scalable audiences and the most effective campaign execution.

For more information, visit http://www.interclick.com.

About Yahoo!

Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. And Yahoo!'s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the pressroom (pressroom.yahoo.com) or the company's blog, Yodel Anecdotal (yodel.yahoo.com).

Yahoo! is the trademark and/or registered trademark of Yahoo! Inc.

All other names are trademarks and/or registered trademarks of their respective owners.

Additional Information

The tender offer described in this communication has not yet commenced. The description contained herein is for informational purposes only and is not an offer to buy or the solicitation of an offer to sell any securities. The solicitation and the offer to buy shares of interclick's common stock will only be made pursuant to a tender offer statement on Schedule TO, including an offer to purchase and other related materials that Yahoo! intends to file with the Securities and Exchange Commission (the "SEC"). In addition, interclick intends to file with the SEC a Solicitation/Recommendation Statement on Schedule 14D-9 with respect to the tender offer. Once filed, interclick stockholders will be able to obtain the tender statement on Schedule TO, the offer to purchase, the Solicitation/Recommendation Statement on Schedule 14D-9 and related materials with respect to the offer, free of charge on the SEC's website at www.sec.gov, from the information agent named in the tender offer materials or from Yahoo!. A copy of the Solicitation/Recommendation Statement on Schedule 14D-9 will also be available free of charge to all interclick stockholders by contacting interclick at 11 West 19th Street, 10th floor, New York, NY 10011, Attention: Corporate Secretary, (646) 722-6260. interclick's stockholders are advised to read these documents, any amendments to these documents and any other documents relating to the tender offer that are filed with the SEC carefully and in their entirety prior to making any decisions with respect to the offer because they contain important information, including the terms and conditions of the offer.

New Survey from Yahoo! Shine Reveals Data on Social Smoking for National Lung Cancer Awareness Month

Survey shows a majority of participant's ages 18-34 have NEVER smoked; 57% of men and 71% of women said smoking is "very uncool"

November is National Lung Cancer Awareness month and to honor the awareness campaign, shine.yahoo.com, the leading website for women's lifestyle content, with nearly 30 million readers per month, takes a deeper look at user's attitudes on social smoking. A survey of more than 1,000 Yahoo! users reveals interesting data about how people view social smoking, how social smoking affects relationships and dating decisions, and how users view the danger smoking presents to their health.

According to the shine.yahoo.com survey, 57% of men and 71% of women perceive smoking to be "very uncool." A sentiment widely shared across all gender and age groups.

Smoking is on the decline among younger participants, with 61% of respondent's ages 18-34 saying they have NEVER smoked.

Smoking could be hurting your love life:

Over one-half (58%) of women and most men (49%) said they would NOT date a smoker
Women are more likely to be secretive about smoking with 32% saying they never smoke around their significant other
Are we kidding ourselves about smoking?

Only 28% of smokers admit to being addicted and dependent on cigarettes
A majority (72%) of smokers across both genders and all age groups claim "I choose when I smoke and can go without at any time"
Social Smoking: I only smoke when I drink:

Social smoking is more prevalent amongst the younger generation with 41% of participants ages 18-34 saying they only smoke occasionally and typically only in a social setting
The reason behind social smoking for those ages 18-34 appears to be the belief that smoking "enhances" the drinking experience. 56% of those surveyed ages 18-34 said they smoke when drinking because "I like the extra buzz it gives me"
Social smokers appear to smoke in moderation, with 65% saying they consume 1 or 2 cigarettes while they are out
Women are slightly more prepared for social smoking with 36% saying they will actively buy cigarettes in advance of a social situation
Women are somewhat more likely than men to believe social smoking poses a risk to their health; 76% of women said that all smoking poses an equal risk to health compared to 42% of men
Men vs. Women - Barriers against full time smoking:

Health risks deter both men and women from full time smoking with 63% of men and 59% of women claiming concerns about the health risks as the top barrier against being a regular smoker
The cost of smoking is a secondary concern for men, with 50% of men saying that smoking is too expensive to be a full time habit
Women on the other hand claim the smell of cigarettes as the top secondary concern with 50% of women claiming smoking is gross and they do not want to smell like cigarettes
To read more about this survey please visit shine.yahoo.com.

To get help to quit smoking visit: http://www.smokefree.gov/

INTERVIEW OPPORTUNITIES:

Yahoo! Shine Editors are available for in-studio interviews or via Skype or phone. We have experts based in New York, Chicago, San Francisco and Boston.
To book an interview, please contact: beckya@yahoo-inc.com
About Yahoo!

Yahoo! is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. That's how we deliver your world, your way. And Yahoo!'s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. For more information, visit the pressroom (pressroom.yahoo.com) or the company's blog, Yodel Anecdotal (yodel.yahoo.com).

About the Survey:

In September of 2011 Yahoo! surveyed 1,119 of their users age 18 and over on social smoking habits. Full survey available by request.